#NewBlood #DandADNewBlood #WeAreNUA #Designbrief
The team created a concept animation for a social media and broadcast campaign based around a unique cast of characters following the key steps of the Giffgaff Recycle scheme. They aimed to develop these characters using the client’s branding elements, and personify the recycle process - adding the disruptive flavour of character animation to Giffgaff’s existing campaigns.
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